Continuous Integration (CI) / Continuous Deployment (CD) pipelines help developers ship software faster by automating the build, test, and deploy at all the stages of the software lifecycle.
Right now the process followed is manual, where developers use Git repositories to build their app then manually send the test versions to both internal and external testers and then wait for their feedback.
Also, testers would normally only have one physical device, without the ability to run multiple versions of an app alongside each other.
Specifically, when we develop iOS apps, we manage the app publication process using the Xcode Organiser. Then we sign, test, build, archive, submit, change versions, submit new builds again, and again to the AppStore. If we generate our builds daily, this process is tedious and tiring.